Contrary to such monotonous attempts at marketing, GIFs seize attention, create a brand identity, and inject humor and lightheartedness. Strangely enough, people like a laugh, and aren’t thrilled at reading an endless article or being lectured at for several minutes. Honestly, that assessment is pretty much accurate, which is exactly why they can be so effective. Why can GIFs benefit a brand?įor traditional businesses, it might be tempting to write GIFs off as nothing more than crude internet humor. For these reasons, they rapidly gained popularity as a means to share memes and tiny clips online. They are short, colorful, and easy to both make and digest. GIFs take a set of frames, play them successively, then rinse and repeat without end. What is a GIF?Ī GIF, short for Graphics Interchange Format, is essentially a repeating video clip. With them, you’ll be making attention-grabbing GIFs in no time. In this article, we will provide an overview of what a GIF is, why your marketing campaigns will benefit from them, and the best GIF makers you can use. Plenty exist on the internet, allowing any business to create their own GIFs and add a bit of spice to their marketing. But, there is a way to create your own GIFs without investing much time or money at all – GIF makers. Animation can be expensive, a word no budgeter likes before a new and untested tactic. More recently, however, GIFs have caught the eye of marketers, who have since been using them to add humor and individuality to marketing campaigns.ĭespite GIFs being a monumental part of the internet, one sure to draw attention, they have been challenging to bring into the marketing sphere. They quickly gathered popularity on message boards and, later, social media, quickly becoming an icon of internet culture. GIFs have been popular on the internet almost since day one.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |